Word on the retail street is that the new version of the Electronic Shelf Labels technology is a game changer that retailers should be investing in now.

Electronic shelf labels is a management software system used to display and automatically update product pricing shown on shelves. Traditionally store workers manually change product labels and by installing this technology it will save hours of staff time, improving efficiency and price management and prices can be changed at a touch of a button in multiple stores at the same time!

Retail giants, including Asda, are now trialling the technology, showcasing the incredible benefits they bring to the retail sector, including improving the efficiency of price management, delivering time-limited promotions, improving sustainability by reducing paper and food waste, and enhancing customers’ in-store shopping experience.

How it works

This state-of-the-art software provides an intuitive way for users to easily manage pricing and stock information for every product across their entire network of stores. The system sends information to a communication controller via Wi-Fi before being transmitted to e-paper display modules via a private 2.G Wi-Fi signal for ultimate data transfer security.

Electronic shelf labels (ESLs) ensure that stores offer a retail experience that is more engaging, more rewarding, more personalised, and more profitable. With ESLs you can easily and efficiently change pricing, product, and promotional information. This can be done on any label, any shelf, and any store in a matter of seconds, saving your business time and money.

With an increased demand for price optimisation among retail stores, ESLs are defining the future growth of the market.

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